• This policy covers how "It All Matters" treats personal information that "It All Matters" collects and receives, including information related to your past use of "It All Matters" products and services. Personal information is information about you that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available.
• This policy does not apply to the practices of companies that "It All Matters" does not own or control, or to people that "It All Matters" does not employ or manage. In addition, certain "It All Matters" associated companies such as "WebPro Studio", have their own privacy statements which can be viewed by going to their websites.

• "It All Matters" collects personal information when you register with "It All Matters", when you use "It All Matters" products or services, when you visit "It All Matters" pages or the pages of certain "It All Matters" partners, and when you enter promotions or sweepstakes. "It All Matters" may combine information about you that we have with information we obtain from business partners or other companies.
• When you register we ask for information such as your name, email address, birth date, gender, zip code, occupation, industry, and personal interests. Once you register with "It All Matters" and sign in to our services, you are not anonymous to us.
• "It All Matters" collects information about your transactions with us and with some of our business partners, including information about your use of products and services that we offer.
• "It All Matters" automatically receives and records information on our server logs from your browser, including your IP address, "It All Matters" cookie information, and the page you request.
• "It All Matters" uses information for the following general purposes: to fulfill your requests for products and services, improve our services, contact you, conduct research, and provide anonymous reporting for internal and external clients.

"It All Matters" does not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide products or services you've requested, when we have your permission, or under the following circumstances:

• We provide the information to trusted partners who work on behalf of or with "It All Matters" under confidentiality agreements. These companies may use your personal information to help "It All Matters" communicate with you about offers from "It All Matters" and our marketing partners. However, these companies do not have any independent right to share this information.
• We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims;
• We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of "It All Matters"'s terms of use, or as otherwise required by law.
• We transfer information about you if "It All Matters" is acquired by or merged with another company. In this event, "It All Matters" will notify you before information about you is transferred and becomes subject to a different privacy policy.

"It All Matters" works with vendors, partners, advertisers, and other service providers in different industries and categories of business. For more information regarding providers of products or services that you've requested please read our detailed reference links.

• "It All Matters" may set and access "It All Matters" cookies on your computer.
• "It All Matters" lets other companies that show advertisements on some of our pages set and access their cookies on your computer. Other companies' use of their cookies is subject to their own privacy policies, not this one. Advertisers or other companies do not have access to "It All Matters"'s cookies.
• "It All Matters" uses web beacons to access "It All Matters" cookies inside and outside our network of web sites and in connection with "It All Matters" products and services.

• We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.
• We have physical, electronic, and procedural safeguards that comply with federal regulations to protect personal information about you.

• "It All Matters" may update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your "It All Matters" account or by placing a prominent notice on our site.

If you have questions or suggestions, please email us or send a letter in writing to:

privacypolicy@itallmatters.net

"It All Matters" LLC.
Customer Care - Privacy Policy Issues,
127 Stanton Road,
Flemington, NJ 08822

Effective Date: November 28, 2004